Cookies, Tracking Technologies & Your Choices
This ConcreteSwift Cookie Policy explains how ConcreteSwift.com may use cookies and similar technologies, why they may be used, the difference between essential and optional technologies, how third-party services can affect cookie use, and the choices available to you through consent tools and browser settings.
This Cookie Policy describes how cookies and similar storage or access technologies may be used when you visit ConcreteSwift.com. ConcreteSwift provides concrete quantity calculators, concrete bag and ready-mix cost tools, measurement converters, state concrete cost guides and practical concrete articles. The homepage currently includes tools for slabs and patios, round footings and piers, walls, columns and beams, plus bag and material-cost estimates. It should be read together with our Privacy Policy, which explains broader personal-data practices, and our Terms of Use, which describes general conditions for using ConcreteSwift.
A cookie is information saved through a web browser. The U.S. Federal Trade Commission describes a cookie as information saved by a browser that can allow a website to recognize a device on a later visit. Similar technologies can include local storage, pixels, tags, software development kits and other tools that store information on, or access information from, a device.
Cookies are small pieces of data associated with a browser or device. Depending on how a website is configured, a cookie can help maintain a session, remember preferences, support security, measure site use, limit repeated advertising, record consent choices or perform other disclosed functions. Some cookies are created by the website being visited, while others may be associated with external services integrated into the page.
The term cookie is sometimes used as convenient shorthand for a broader set of technologies. Modern websites may also use browser local storage, session storage, pixels, tags, scripts or similar storage and access mechanisms. The UK Information Commissioner's Office explains that rules on storage and access technologies can extend beyond traditional browser cookies to technologies that store information on, or access information from, a user's device.
Cookies do not all work the same way. A session cookie may disappear when the browser session ends. A persistent cookie can remain for a defined period. Some technologies identify only a browser session, while others can be used together with additional information for analytics, advertising or personalization.
The categories below describe common purposes for cookies and similar technologies. Whether a particular category is active depends on the features and services currently enabled on the website. Where applicable law requires consent before a non-essential technology is used, the relevant category should be controlled by the available consent mechanism.
Support functions required to provide the service, maintain security, manage sessions, prevent abuse or remember privacy choices.
Remember optional settings such as interface choices, display preferences or other user-selected features.
Help understand page visits, traffic patterns, errors and feature usage so the website can be evaluated and improved.
Where enabled and permitted, support advertising delivery, frequency control, attribution, campaign measurement or interest-based advertising.
| Category | Typical Purpose | Usually Optional? | Examples of Data Involved |
|---|---|---|---|
| Strictly Necessary | Security, session continuity, load balancing, privacy preference storage | Often required for the requested service | Session identifiers, security tokens, consent status |
| Preferences | Remember user-selected settings | Often yes | Language, display or interface choices |
| Analytics | Measure usage and improve site performance | Depends on law and configuration | Page views, device/browser information, interaction events |
| Advertising | Ad delivery, measurement or personalization | Commonly subject to consent/choice requirements | Ad interactions, identifiers, browsing or campaign data |
ConcreteSwift's core calculator results are based on the measurements and options a visitor enters into the page, such as slab dimensions, footing dimensions, wall dimensions, ordering allowance, bag size or a local ready-mix price. The homepage describes these tools as planning calculators for concrete volume, bag quantities and optional material-cost estimates. Cookies are not required simply to perform the arithmetic itself, although necessary storage may be used for security, site operation or remembering privacy choices if those features are enabled.
ConcreteSwift does not use this Cookie Policy to claim that calculator output is structural design advice. The site itself states that its calculator estimates concrete material volume and does not determine structural capacity, slab thickness, reinforcement, concrete strength, bearing capacity or code compliance.
Some storage technologies may be needed so a website can perform a function you request or maintain essential security. Examples can include session management, preventing malicious traffic, balancing requests between servers, remembering whether you have already made a privacy choice, or enabling a requested account feature. The European Commission's own cookie policy, for example, distinguishes operational cookies that are required for certain pages to function from optional analytics cookies.
Under some privacy regimes, strictly necessary technologies can be treated differently from optional analytics or advertising cookies. The ICO explains that certain storage and access activities can fall within exceptions, including some technologies used to remember a user's cookie preferences. The exact legal treatment depends on the technology, purpose, configuration and applicable law.
Preference cookies can remember choices that improve convenience without necessarily being required for the basic website to load. For example, a site may remember a language selection, display mode, recently chosen unit preference or another interface setting. If those features are not enabled, the associated preference cookies may not be present.
Blocking preference cookies may mean that some choices need to be selected again on a future visit. The underlying site may still work, but the experience can be less personalized or convenient.
Analytics technologies can help website operators understand how visitors reach pages, which content is used, whether pages load correctly and where technical problems occur. Depending on the analytics service and configuration, the information may include page URLs, event data, approximate location derived from network information, browser or device characteristics, referral information and identifiers.
Analytics should be configured with data minimization and applicable consent requirements in mind. The ICO's current guidance states that consent must be valid where consent is required and that users must receive clear and comprehensive information about the choices available to them. In some jurisdictions or configurations, limited analytics may be treated differently, so the site's actual implementation and applicable law must be reviewed.
If advertising services are enabled, cookies or similar technologies may be used to deliver ads, measure whether an ad was viewed or selected, limit how often the same ad is shown, attribute visits to campaigns, prevent invalid activity or support personalized advertising where permitted. Advertising systems can also involve third-party scripts, pixels or identifiers rather than only conventional cookies.
The Federal Trade Commission has highlighted that tracking pixels can collect information about how people interact with websites and can be used in advertising contexts. For that reason, this Cookie Policy uses a broader concept of cookies and similar technologies rather than suggesting that browser cookies are the only form of online tracking.
The exact consent interface varies, but a privacy-friendly process should make the purpose understandable and provide meaningful choices where required.
Some pages may contain features supplied by third parties. Depending on what is actually enabled, those services can include analytics, advertising, security, embedded video, maps, fonts, content delivery, social media, payment or other external features. A third party may receive technical information when its content or script is loaded and may set or access cookies or similar technologies subject to its own policies and the site's configuration.
Because services can be added, removed or reconfigured, a responsible Cookie Policy should not invent a permanent vendor list. The current cookie banner, consent manager or service-specific disclosure—if provided—should be treated as the most specific description of active optional categories and providers.
| Third-Party Service Type | Possible Purpose | What to Review |
|---|---|---|
| Analytics | Traffic measurement, site performance, event analysis | Configuration, identifiers, data retention and consent requirements |
| Advertising | Ad delivery, attribution, measurement or personalization | Consent mode, personalization settings, opt-out controls and vendor policies |
| Embedded Content | Video, maps, widgets or social content | Whether data is sent before interaction and whether cookies are placed |
| Security/CDN | Fraud prevention, bot detection, performance and availability | Necessity, logs, identifiers and retention |
Where this website displays a cookie consent tool, use the available controls to manage optional cookie categories. Depending on the implementation, you may be able to accept all optional cookies, reject non-essential cookies or customize individual categories. If a persistent “Cookie Settings” control is provided in the footer or privacy area, it can be used to revisit those choices.
You can also use browser privacy settings to delete existing cookies or block future cookies. The precise steps differ by browser and device. Browser-level blocking can affect every website you visit, so review the browser's help documentation before changing global settings.
Most major browsers provide tools for viewing stored site data, clearing cookies, blocking third-party cookies or applying stronger tracking protection. The names and locations of these settings can change when browser software is updated. Use the current help pages for your browser rather than relying on an old step-by-step screenshot.
Cookie duration depends on purpose. A session cookie is generally intended to last for the current browser session. A persistent cookie can remain after the browser closes until it expires or is deleted. Similar technologies can have their own retention behavior.
Retention periods should be proportionate to the purpose. A privacy-choice cookie may need to remain long enough to avoid asking the same question on every visit, while an analytics or advertising identifier may have a different lifespan. Third-party providers can also establish their own expiration periods, subject to configuration and applicable privacy rules.
| Storage Type | Typical Duration | Typical Purpose |
|---|---|---|
| Session | Until the browsing session ends | Temporary session or navigation functions |
| Persistent | Until a stated expiry date or manual deletion | Preferences, recognition, measurement or consent status |
| Local Storage | Can persist until cleared by the site/browser or application logic | Preferences, application state or other site data |
| Third-Party Storage | Determined by provider and configuration | Analytics, advertising, embeds, security or other integrated services |
Browsers and privacy tools may send signals intended to communicate user preferences, such as Do Not Track or other privacy-choice signals. The legal meaning, technical implementation and website response to these signals can vary by jurisdiction and technology. A browser signal should not automatically be assumed to block every cookie or all forms of tracking.
Where applicable law requires recognition of a specific privacy signal, the website should implement that requirement in the relevant jurisdiction. Otherwise, use the site's cookie settings and browser controls for the clearest available choices. For broader personal-data rights, review the Privacy Policy.
In jurisdictions where consent is required for certain non-essential cookies, consent should be informed and based on a meaningful user action. The ICO states that valid consent must be freely given, specific and informed and must involve an unambiguous positive action. Merely placing information inside a difficult-to-find privacy policy is not enough to demonstrate valid consent where consent is required.
Consent should also be capable of being withdrawn. If optional technologies are controlled by a consent manager, changing your selection should update future use of those optional categories. Withdrawal does not necessarily erase information that was lawfully collected before the change, and third-party data handling may also be addressed under their own policies and the site's Privacy Policy.
A cookie value is not always personally identifying by itself, but identifiers, device information and browsing activity can become personal data when they relate to an identifiable person or are combined with other information. Applicable privacy law may therefore regulate both the placement of tracking technologies and the later processing of information obtained through them.
The Cookie Policy focuses on storage and access technologies. The Privacy Policy should explain the broader questions: what personal information is collected, why it is processed, who receives it, how long it is retained, applicable legal bases where required, and what rights may be available.
This website's general informational and calculator content is not intended to use cookies to knowingly profile children for behavioral advertising. If a service is directed to children or knowingly collects personal information from children, extra legal requirements can apply. In the United States, the FTC explains that COPPA applies to certain operators of websites and online services that collect personal information from children under 13.
If you believe information about a child has been collected in a way that requires attention, use the Contact Us page so the matter can be reviewed.
This Cookie Policy may be updated when technologies, service providers, consent mechanisms, legal requirements or website features change. The Last Updated date near the top of the policy identifies the current version. Material changes may also be highlighted through the website or a refreshed consent notice where appropriate.
Because cookie technologies can change more frequently than long-form policy pages, the site should periodically audit active scripts and services and compare them with its consent categories and disclosures. A policy that describes tools no longer used—or fails to mention active tracking—can be misleading even if the wording is otherwise well written.
For additional information about ConcreteSwift, see the Privacy Policy, Terms of Use, Disclaimer and Contact Us page. You can return to the ConcreteSwift Concrete Calculator for slab, patio, footing, pier, wall, column and beam quantity estimates, or visit related resources such as the How to Mix Concrete Properly guide, Concrete Cost in Pennsylvania, Concrete Cost in Mississippi and Cubic Yards to Cubic Meters converter.
If you have a question about the ConcreteSwift Cookie Policy, cookies used on ConcreteSwift.com or the privacy choices available on the site, please use the Contact Us page. When contacting us about a cookie issue, it can be helpful to include the browser and device you were using, the page you visited and a description of the privacy setting or message you saw. Do not send passwords or other unnecessary sensitive information.
Quick answers about cookies, tracking technologies, consent, browser controls and privacy choices.